In a year when the PC market has largely seen a consolidation, Wayfair is looking to get a piece of the pie again.
The online retail giant has partnered with Microsoft to offer PCs, smartphones, tablets and gaming consoles through the retailer’s retail stores in Japan, Korea and China.
Wayfair will sell PC, smartphone, tablet and gaming computers, laptops, desktops, and gaming accessories in Japan.
Wayfair, a global leader in online shopping, is expanding its offerings in Japan and Korea, where it already has a presence, with new stores in Tokyo and Osaka, according to the company.
The company, which has been in Japan for several years, plans to open its first stores in Shanghai, Guangzhou, Shenzhen and Shanghai later this year.
Wayfarer said it plans to bring its gaming computers to the Asian market, with its current offerings in North America and Europe.
“We’re expanding our offerings in Asia, with a new gaming computer line in North Korea and new gaming devices in Japan,” said Hiroshi Kaji, senior vice president of product development for Wayfair.
“We are expanding our business in the Asia Pacific region.”
Kaji added that Wayfair was working with Microsoft on the PC platform in the Asian region.
Wayfinder has also recently opened an outlet in Singapore, while it is considering opening another outlet in Hong Kong and the United States.
In Japan, Wayfarer is also expanding its online shopping service to include a shopping portal, which will offer the latest models in Japan as well as its popular and discontinued products.
Way Fair will also expand its services in South Korea, Taiwan, Hong Kong, Macau, and Singapore.
“Wayfarers online shopping experience has evolved and we’re excited to continue expanding this brand in the Southeast Asian region with a further expansion in Asia in 2020,” Kaji said.
“Our business will continue to grow in the region, which includes Southeast Asia, North America, Europe and Japan.”
Wayfair has been making moves to expand its business in Asia and Asia Pacific, but Kaji noted that it is still looking to expand in the United Kingdom, where the company has stores.
Waymark is a Japanese company that specializes in selling digital accessories and hardware, as well in the apparel, footwear, and electronics sector.
The retailer, which is owned by a group of Japanese investors, said in September that it would be opening three new stores across the U.K., including one in Leicester.
Waymarks products include a line of smart shoes and apparel, which have been on the market for several months.
The new stores will offer products that can be purchased in stores or online.